The challenge

In the initial business, where EagleBurgmann provides first-fit sealing solutions for new projects, the risks of counterfeiting are relatively lower. The company's involvement in the planning and the expertise required for specialized installations make it challenging for counterfeiters to replicate their sophisticated technology.

While counterfeiters struggle to replicate the complexity of larger EagleBurgmann seals, smaller seals, like the eMG, are frequently copied, especially in Asia. Despite their size, these seals require meticulous engineering, research, and precision manufacturing. Counterfeit versions oftentimes lack the same material quality and performance characteristics, posing risks to safety and functionality. In the aftermarket, where seal replacements are needed over the decades of operation, the risks increase. Over time, the original installer might be gone, and subsequent personnel may search for replacements without knowledge of the authentic seal. This creates an opportunity for counterfeit products to be unknowingly purchased.

The Sentryc solution

Leveraging advanced machine learning technology, Sentryc implemented a constant monitoring system for online marketplaces and websites, ensuring accurate and efficient identification of potential infringements and unauthorized offers, including counterfeit products. Once confirmed by EagleBurgmann, the software's automated removal capabilities swiftly eliminates these fraudulent listings. This highly accurate and automated approach not only saves the company significant time and resources that would have otherwise been required for manual detection and takedown efforts but also plays a crucial role in maintaining EagleBurgmann's brand reputation and ensuring the safety of their customers by mitigating the risks associated with substandard and potentially unsafe products.

{{blog_demo_cta}}

The outcome

According to Dr. Cornelia Flick, Patent Manager at EagleBurgmann, "The success rate remains at 100%. This demonstrates the effectiveness of the brand strategy." With the assistance of Sentryc, EagleBurgmann experienced a notable reduction in counterfeiting incidents and effectively safeguarded their brand integrity.

The automation capabilities provided by the software facilitated the efficient detection and removal of counterfeit listings, allowing the company to allocate their resources to core business activities while ensuring a more secure and reliable experience for their customers. EagleBurgmann's collaboration with Sentryc has proven to be a valuable asset in their ongoing battle against counterfeiting, enabling them to optimize their time management, maintain brand trust, and reinforce their position as a reputable industry leader. Furthermore, the partnership with Sentryc has provided EagleBurgmann with valuable insights and intelligence on counterfeiting trends and activities in the industry. The software's comprehensive monitoring of online marketplaces and websites has enabled EagleBurgmann to stay proactive in identifying emerging threats and taking necessary actions to protect their brand.

Conclusion

Through the proactive measures taken and the remarkable outcomes achieved, EagleBurgmann and Sentryc have demonstrated that by employing advanced brand protection solutions, companies can effectively safeguard their brand, streamline processes, and maintain customer trust in an increasingly digital marketplace. As the battle against counterfeiting continues to evolve, EagleBurgmann remains at the forefront, empowered by Sentryc's cutting-edge technology and their commitment to delivering excellence in brand protection.